Brick + Mortar opened its doors in March 2015 in Downtown Seattle as a premier men’s shop featuring exclusive Alden shoes and boots, owned and operated by Yenni Song. Yenni has worked with Alden Shoe Co. for many years prior and when the opportunity presented itself, Brick + Mortar was born.
Brick + Mortar has since become a destination shop for men who value quality, selection, fit, and timeless style. Our designs originate from combining signature B+M aesthetics and classic Alden detailing. At B+M, we believe that shoes are the foundation of your wardrobe. We curate our selection of exclusive make-ups to best represent our customer, so when designing our styles, versatility is at the forefront of our decision making.
Our goal is to build relationships with our customers. We are knowledgable about our products and we strive to give the best possible recommendations to new and old customers alike. Our dedication to service and selection has earned us the loyal following we are privileged to have today.
Alden: This History of a Heritage and a Family Owned Brand
The Alden Shoe Company was founded in 1884 by Charles H. Alden in Middleborough, Massachusetts.
It is difficult to imagine just how active and important the shoe industry was in Massachusetts so long ago. Early New England shoemaking was a trade based upon one craftsman making a pair a day in one room cottages (called "ten footers"). Beginning in 1850 a series of inventions led to mechanized stitching and lasting operations and the birth of New England shoe industry followed rapidly. The productivity gains over the traditional shoemaker were on the order of 500 - 700%, yet the new methods also led to an extraordinary improvement in both quality and consistency. The explosive growth of the shoe industry in eastern Massachusetts at the turn of the century was impressive. Numerous companies were being started, and demand soared as product made its way west and south on newly expanded rail routes. Charles Alden's factory prospered, adding children's shoes to their offering of men's shoes and custom boots.
By 1933, at Charles Alden's retirement, operations moved to Brockton, Massachusetts and joined with the Old Colony factory. The Great Depression took a toll on countless shoe companies in New England. Although production demand increased during World War II, by the late 40's renewed consumer demand had fueled the search for manufacturing regions offering lower labor costs. Over the remainder of the century attrition would take hold as manufacturers looked farther and farther away in search of low cost labor and materials to meet the insatiable demand in the U.S.A. for low cost, mass-market consumer footwear.
Most of the companies who remained in New England could not compete in the demanding post-war economy. Yet Alden prospered by relying not on lower quality mass-markets but on high quality dress shoes, and excelling in specialties such as orthopedic and medical footwear. It was a period of growth and intensive development at Alden, especially in the design of comfortable, orthopedically correct lasts. In 1970 a new factory was constructed in Middleborough, Massachusetts where production continues today.
Alden is now the only original New England shoe and bootmaker remaining of the hundreds who began so long ago. Still a family owned business, still carrying forward a tradition of quality genuine-welted shoemaking that is exceptional in every way.